Social media for business – your Dos and Don’ts
Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t...
View ArticleOn a mission to put the social back into social media
I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that...
View Article#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a...
View ArticleSocial Media for Business Use – 5 Top Tips
Social media has created a communication revolution and it’s not going away. This has an obvious impact on business too and many businesses are still trying to get to grips with it all, so here are my...
View ArticleGet your own! Plagiarism in business blogging
It's never nice to have your work stolen, and the internet makes that all too easy. Equally the internet makes it easier for plagiarism to be found out. There is naming and shaming going on and it...
View ArticleSocial Media and Crisis Management – Lessons to be learnt from United Utilities
Lancashire's drinking water has been contaminated. Used well social media can be brilliant for raising awareness of public health issues. Unfortunately United Utilities did not use it well and this is...
View ArticleAre you listening? Using social media to pay attention to your customers
In trying to communicate better with a white goods company that had me going round in circles I took to Twitter. They weren't there, but what I did find led to this short vlog. The post Are you...
View ArticleYour Social Media Policy, What Is It Good For…?
There is an increase in disciplinary cases and people losing their jobs over supposed misuse of social media. Social media is so new that employment law is still to catch up. In this post I look at the...
View ArticleIs it OK for the public sector to spend money on Facebook adverts?
If you've been on Facebook lately you might have been surprised to see David Cameron popping up in your news-feed. Don't worry the government haven't hacked your Facebook account and added David as a...
View ArticleGetting the whole team on board with social media – A case study.
Back in May I wrote 'What if organisations stopped being scared and got the whole team on board with their social media strategy?' Then this summer I was invited to deliver team training for Safety...
View ArticleSocial media for business – your Dos and Don’ts
Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t...
View ArticleOn a mission to put the social back into social media
I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that...
View Article#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a...
View ArticleSocial Media for Business Use – 5 Top Tips
Social media for business use – 5 top tips Social media has created a communication revolution and it’s not going away. This has an obvious impact on business and many businesses are still trying...
View ArticleGet your own! Plagiarism in business blogging
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious...
View ArticleSocial Media and Crisis Management – Lessons to be learnt from United Utilities
Lancashire has made the news twice this summer, back in June for refusing fracking and this month as our water is contaminated with the Cryptosporidium bug, requiring many households to boil their...
View ArticleAre you listening? Using social media to pay attention to your customers
In trying to communicate better with a white goods company that had me going round in circles I took to Twitter. They weren’t there, but what I did find led to this short vlog. All too often...
View ArticleYour Social Media Policy, What Is It Good For…?
Your social media policy, what is it good for? 7 top tips for producing something useful and meaningful. For some crazy reason that I’ve never understood, people that are perfectly able to communicate...
View ArticleIs it OK for the public sector to spend money on Facebook adverts?
A version of this post first appeared as my column for the Lancaster Guardian If you’ve been on Facebook lately you might have been surprised to see David Cameron popping up in your news-feed. Don’t...
View ArticleGetting the whole team on board with social media – A case study.
Back in May I wrote What if organisations stopped being scared and got the whole team on board with their social media strategy? Then this summer I was delighted to be invited to deliver team...
View Article