Getting the whole team on board with social media – A case study.
Back in May I wrote 'What if organisations stopped being scared and got the whole team on board with their social media strategy?' Then this summer I was invited to deliver team training for Safety...
View ArticleIs it OK for the public sector to spend money on Facebook adverts?
If you've been on Facebook lately you might have been surprised to see David Cameron popping up in your news-feed. Don't worry the government haven't hacked your Facebook account and added David as a...
View ArticleYour Social Media Policy, What Is It Good For…?
There is an increase in disciplinary cases and people losing their jobs over supposed misuse of social media. Social media is so new that employment law is still to catch up. In this post I look at the...
View ArticleAre you listening? Using social media to pay attention to your customers
In trying to communicate better with a white goods company that had me going round in circles I took to Twitter. They weren't there, but what I did find led to this short vlog. The post Are you...
View ArticleSocial Media and Crisis Management – Lessons to be learnt from United Utilities
Lancashire's drinking water has been contaminated. Used well social media can be brilliant for raising awareness of public health issues. Unfortunately United Utilities did not use it well and this is...
View ArticleGet your own! Plagiarism in business blogging
It's never nice to have your work stolen, and the internet makes that all too easy. Equally the internet makes it easier for plagiarism to be found out. There is naming and shaming going on and it...
View ArticleSocial Media for Business Use – 5 Top Tips
Social media has created a communication revolution and it’s not going away. This has an obvious impact on business too and many businesses are still trying to get to grips with it all, so here are my...
View Article#Malmo – a lesson on the spreading of racial hatred on twitter
While researching for my column I checked out what was trending on Sunday evening and I saw news breaking about #Malmo. People were tweeting about explosions and terrorist attacks in Sweden, claiming a...
View ArticleOn a mission to put the social back into social media
I noticed that the busier I got the less I was following my own philosophy of building relationships on twitter, so I made a decision that for 2 weeks I would follow back every real tweeter that...
View ArticleSocial media for business – your Dos and Don’ts
Whenever I deliver team training on social media for businesses I am asked for a list of Dos and Don’ts. Once we get beyond the obvious ones like don’t swear, don’t react in anger or frustration, don’t...
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